What comes after "New Work"?

St. Oberholz represents Berlin's New Work scene like no other company. Being a precursor to alternative work locations and now specialising on sustainable and aesthetically sophisticated office spaces, it's brand identity is playful, innovative and firmly set in it's heritage of early 2000s Berlin. Think industrial chic, repurposed design elements, bold claims and rough illustrations.

Concept

Expanding on the brand identity and translating it into visualisations for articles, events and think pieces that move the founders and tech elite of Berlin requires sensitivity for tone and style. Punchy headlines meet expertly thoughts, geometric shapes meet messy y2k party photos. Just like Berlin itself, the social content is a beautiful pick and mix of hard, soft, edgy and skillful.