West End Bike Boys

With the post-pandemic renaissance of amateur athleticism, cycling was reborn as the new cool thing to do. Leading brands like Rapha or Maap are now no niche puzzle piece of the young urban cycling enthusiasts closet – with small bike clubs enrichening the scene and bringing a fresh perspective in structure and attire. I had the pleasure to create a brand, logo design and jersey/bib set for "Gruppetto Westend", a cycling club from Munich's Westend neighborhood.

Concept

Drawing from the palette of urbannight time cycling adventures and textures found in beautiful Bavaria, the dark blue contrasts the sunset orange illustration elements. The centre graphic features a blurred texture in a screen print look – encapsulating the feeling of wind speed and airyness familiar to those cycling regularly. The back print features their slogan "Gira E Gusto", a playful nod to the italian way of life often ascribed to Munich.